![]() With each criteria’s weight considered, the drink with the highest weighted score is Monster®. 6 1.14 1.38 4.08ġ4 Conclusion We found that the most important factor in finding an energy drink is taste (30%), with cost as the second most important factor (23%). The next drink with the lowest cost will be given a 3.ġ2 Calculations: Points per Criteria (continued)Įnergy Drink Taste Ranking Sugar Content Ranking Caffeine Content Ranking Calorie Content Ranking Cost Ranking Red Bull® 4 5 1 Full Throttle® 3 Rockstar® Monster 6 2 Nos® Amp®Įnergy Drink Taste (30%) Sugar Content (16%) Caffeine Content (19%) Calorie Content (12%) Cost (23%) Total Weighted Score Red Bull® Raw Score Weighted Score 4 1.2. ![]() Example of this system: Three drinks have the same lowest cost, meaning all three will be given a score of 6. In the event that the drinks had the same amount of sugar, caffeine, or calories, we used the standard competition ranking system. Equation: (Criteria Average / Sum of Criterion Averages) * 100Ĭriteria Average Score Weight Taste 9.05 30% Sugar Content 4.8 16% Caffeine Content 5.9 19% Calorie Content 3.55 12% Cost 7 23%Įach energy drink ranked from 1 to 6 for each criteria (taste, sugar content, caffeine content, calorie content, and cost), with 1 being the lowest score and 6 being the highest. Each weight of each criteria was calculated by adding together the average score of each criteria, then dividing each criteria’s average score by this sum. Weights corresponding to the importance of each criteria had to be determined. As our participants drank each sample, we had them rate the energy drink’s taste on a scale of 1 to 10 (1 being bad and 10 being amazing).Ĩ Obtaining Data: Nutritional Facts and CostĮnergy Drink Caffeine per 16 oz. Each energy drink was poured into a cup that was either labeled A, B, C, D, E, or F, to prevent personal bias towards a certain brand affecting the taste test. Next, we had our participants drink small samples of energy drinks. On the survey, we asked our participants to rank on a scale of 1 to 10 how important taste, sugar content, caffeine content, calorie content, and cost was to them (1 being not important and 10 being very important). To determine what the best flagship energy drink was, we decided to have a survey and a taste test. The criteria we are using to determine what the best flagship energy drink is: Taste Cost Sugar Content Caffeine Content Calorie Content Red Bull® Full Throttle® Rockstar® Monster® Nos® Amp® When we use the term “flagship”, we are referring to the main, original, or pioneering flavor of the energy drink.Ĥ Introduction: Flagship Energy Drinks Found at Walmart Based on what criteria consumers found the most important and what energy drink tasted the best, we recommend Monster® to consumers looking for a great flagship energy drink.ģ Introduction: What is a Flagship Energy Drink? The participants were then asked rate each drink. These participants were also given a blind taste test where they were given a cup of each of the six energy drinks. In order to determine what drink was best, 20 participants were given a survey asking how important taste, sugar content, caffeine content, calorie content, and cost were in finding the right energy drink. These energy drinks were: Rockstar®, Monster®, Red Bull®, Full Throttle®, Nos®, and Amp®. Presentation on theme: "What Flagship Energy Drink Should You Buy?"- Presentation transcript:ġ What Flagship Energy Drink Should You Buy?įeasibility Report By: Michael Ruge, Rance Schindler, and Brandon SullivanĢ Executive Summary In this report, we examined six flagship energy drinks found at Walmart to find which energy drink was best for consumers.
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